T H E C H A L L E N G E -
Keen to move away from its warehouse feeling. Majestic Wine wants to trial smaller-format stores in urban locations. Taking advantage of pop-up locations, empty high street shops and short-term events (festivals, cultural events, sponsorship tie-ins, etc). To appeal to off-the-street customers, and people wanting to buy a single bottle for that day, Majestic want the stores to feel accessible and not over-crowded with product. We also want to encourage customers to take advantage of our free tasting and expert, unpretentious wine knowledge.
Create a flexible, adaptable system that can be installed in 48hrs into different locations and configurations (for example, into a shipping container, a high street shop, a pop-up marquee, or a disused pub). Consider how mobile and digital technology can encourage, inform and reassure customers pre-, during, and post-purchase.
C O N S I D E R A T I O N S -
・Products (bottles) should be easy to browse, shop and select.
・Seamless integration between browsing, selection, purchase and collection using mobile technology.
・Flexible modular store assets that can be easily configured into different spaces.
・Easy to transport, construct and adapt into a variety of locations.
・New and different, easily-accessible feeling, compared to existing warehouse stores.
